CONTENT REPRESENTS THE WIDE BODY OF WORK THAT I’VE CREATED & BUILT WITH BRAND AND AGENCY PARTNERS LIKE MERCEDES-BENZ, GUCCI, HASBRO, ADIDAS, BRP, PROGRESSIVE, MLS, BEAM SUNTORY, SECRET WALLS, FORTNITE/EPIC GAMES, KIDROBOT, SUPERPLASTIC, AND MORE.
WORK IS PLAY
EXPERIENCIAL
I work where pop culture and subculture collide — where the mainstream meets the underground and brands earn their place by showing up with purpose. I’ve always believed the best experiences feel bigger than marketing: a sneaker drop that hits like a concert, a campaign that behaves like a community. My job is to build environments where people don’t just notice a brand… they feel it, share it, and carry it forward. Because culture doesn’t move by itself — people move it. And the right experience gives them a reason to.
ENTERTAINMENT
I create stories that hit like a sack of hot nickels—stories that entertain, spark something, and stick with people long after the moment passes. I mix my craft and flavor with the speed of tech & tools, pairing world-class illustrators, animators, directors, and writers with proprietary platforms that help me move faster without losing the soul of the work. It’s storytelling built for the pace of culture, without ever feeling manufactured.
product + BRANDING
My process is global, nimble, and built around finding the right creative minds for the right ideas. I work with illustrators, 3D artists, and makers around the world—people who specialize in bringing concepts to life with real craft. With the help of generative tools, I’m able to move quickly without cutting corners. I also partner with manufacturers across North America, China, Hong Kong, Indonesia, India, and beyond to take ideas from sketch to shelf.
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PROJECT HIGHLIGHT - GHOST KIDZ
Meet Ghost Kidz—the animated hip-hop duo breaking mics, charts, bones & hearts. Created by Galen McKamy and brought to life with heavy contributions from three anonymous musician-artists, Ghost Kidz is a genre-bending project developed in collaboration with Virgin Records, Tonic, Superplastic, and Electric Feel.
Their animated alter-egos, Lil' ILL and Filth-E, exploded onto the scene with a surprise main stage hijack at Rolling Loud Miami—just before Lil Uzi Vert's set—where they premiered their debut video, "Goin' Off" featuring Vince Staples.
McKamy pitched and landed a deal with Virgin Records, making Ghost Kidz far more than pixels on a screen—they're an IRL/IRT phenom. Their identities may be a mystery, but their presence is undeniable. With support from a crew of hip-hop heavyweights, Vince Staples and Griselda Records’ Armani Caesar, they've engineered a sound that's equal parts nostalgic and next to now-gen Hip Hop.
To celebrate hip-hop's 50th anniversary, Ghost Kidz teamed up with Tommy Hilfiger for a limited-edition capsule collection inspired by classic '90s style. The collab dropped alongside their single "Big Bag," featuring Armani Caesar, uniting fashion and music into one bold five-knuckled flex.
live & loud
VACATIONLAND is set against the stillness of nature. We bring together artists, musicians, creators, and brand leaders for unfiltered talks about creativity, culture, and what it means to build something that stands out in a noisy world.
New episodes of VACATIONLAND are dropping soon. Smash the button below to keep up.
Free State Creative is a global creative studio, founded by Galen McKamy, built to create & launch category-shifting products, engineer transformative marketing, and execute experiences people can't forget. We partner with the world's top brands, talent, and agencies to make magical-Unicornish work that people give 3.5 $H!TS about.
Artist: Slick (OG SLICK)
Photographer: Tom Bender
